· Mobilize African Rotarians in developing service projects that address community needs and motivate them to include “hands on” participation in these projects.

· Build awareness among Rotarians in developed countries on the compelling needs of the continent and motivate them in deploying resources to address these needs.

· Develop partnerships among Rotary clubs in Africa, Rotary clubs in other countries, and international organizations interested in humanitarian service. To include a special advocacy role for countries that share a language or close ties with Africa.

· Provide guidance on Rotary International and Foundation programs to Rotary clubs in Africa, especially as a resource for service projects and partnering with clubs in other countries.

· Facilitate communication and better understanding among Rotarians of different nations, religions, beliefs, cultures and communities as they work together.

· Involve youth and the Family of Rotary in the Reach Out to Africa Initiative to build bridges of understanding.

· Promote Rotary values and increase membership in Africa.

· Improve communication and the image of Rotary in Africa.

Rotary’s six areas of focus for projects and activities are: · Peace and conflict prevention/resolution · Disease prevention and treatment · Water and sanitation · Maternal and child health · Basic education and literacy · Economic and community development WATER AND SANITATION is adopted as the CONTINENT-WIDE SIGNATURE PROJECT by the District Leaders of the Continent at the 2011 Zone 20B Institute in Mauritius